Gary Yeoh has been appointed as the Chief Marketing Officer of PayNet, effective May 2024. He has been a valuable senior leader since joining PayNet as Chief Commercial Officer in January 2023. Under his leadership, PayNet has achieved significant growth and success. With nearly three decades of experience spanning the retail, finance, and payment industries, Gary has played a pivotal role in redefining partnership strategies, enhancing collaboration, and driving success within the industry’s ecosystem.

Throughout his distinguished career, Gary has held various senior management roles. As a founding member of Boost, he spearheaded the e-wallet's initial market capture, which resulted in a substantial user base increase and mass adoption by merchants. His founding of the Berjaya Loyalty program (Bcard) transformed customer engagement strategies, delivering remarkable loyalty and retention rates.

In prior roles, such as Country Manager of Fave and General Manager of BNPL operator Atome, Gary demonstrated exceptional ability to bridge diverse companies within the financial ecosystem, crafting solutions that cater to dynamic customer demands.

Gary's academic background in law, with a Bachelor of Law degree (Barrister at Law Lincoln's Inn) from the University of Westminster, UK, complements his commercial ventures, providing him with profound insights into regulatory and strategic frameworks.

As PayNet’s Chief Marketing Officer, Gary's approach combines strategic foresight with a hands-on leadership style that prioritises innovation and effective communication. His vision for PayNet's future encompasses not just continuing its trajectory of growth but also fostering a culture of creativity and resilience in marketing. Gary's journey reflects his commitment to not only achieving professional excellence but also inspiring his teams to surpass their potential.