Dawn Lai is a forward-thinking leader in the credit, risk, and decisioning space, currently serving as CEO of Experian Information Services Malaysia and General Manager for Credit Services across Southeast Asia. With over two decades of experience in the information services and technology industry, she is driving the next wave of transformation by embracing emerging technologies to reimagine how data fuels financial ecosystems.
Dawn’s strategic focus on innovation—spanning advanced analytics, digital platforms, and intelligent decisioning tools—is enabling more agile, inclusive, and data-driven outcomes across the region. She has been instrumental in positioning Experian as a trusted enabler of digital trust and financial empowerment, particularly in markets where access to finance remains a challenge.
Under her leadership, Experian has accelerated the use of alternative data and bureau insights to support financial inclusion, helping lenders better serve thin-file and underserved populations. Her work in advancing digital identity solutions and championing responsible lending practices has made her a key voice in shaping Southeast Asia’s data-driven economies.
Dawn is widely recognized as a catalyst for change—bridging gaps in access, fostering innovation ecosystems, and advocating for collaborative approaches between regulators, financial institutions, and technology providers to unlock inclusive growth.