The Global Finance & Technology Network (GFTN) is a not-for-profit organisation established by the Monetary Authority of Singapore (MAS) in 2024 to harness technology and foster innovation for more efficient, resilient, and inclusive financial ecosystems through global partnerships. GFTN organises convening forums, offers advisory services on innovation ecosystems, provides access to transformative digital platforms, and invests in technology startups with the potential for growth and positive social impact through its venture fund.
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As financial institutions navigate a rapidly evolving digital landscape, marketing is undergoing a profound transformation. This session explores how agentic AI, real-time data, and experience-led strategies are reshaping the marketer’s role—from reactive campaign executor to proactive experience orchestrator.
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